Bluetooth technology has been steadily taking over Apple’s 30-pin hold over technology dominance. The iPod gave the market the imperative to produce “iEverythings”. From pillowcases to hotel alarm clocks, it seemed like everyone wanted to not only brand, but also design themselves to be Apple specific. However, that could only last so long.
Now the 30-pin tell-tale Apple connector is giving way to Bluetooth accessibility, something that can be native to Apple, Android, and even Windows mobile systems. The days of Apple-only connections are waning unless Apple figures out another way to do it.
This all brings up questions for your church. Your church probably had or currently has a position of dominance to some degree. It could be that everyone in your church had or has their Lutheran or Methodist or Baptist or non-denominational “30-pin” connection - but a connection that only works with the specific things that your denomination or tribe produces is a risky option.
In my denomination, our publishing house - Concordia Publishing House, started to learn this years ago. What used to be a monopoly situation for them soon was challenged by other publishers like Lifeway and Group. They found out that they had to compete in order to sell to Lutheran churches, and not simply rely on the “Lutheran 30-pin” connection.
By way of a metaphor, the “bluetooth” in terms of your church is something that equalizes the playing field, something that makes you compete instead of assuming - something that actually pushes you towards righteousness instead of laziness. For traditional-church-body campus ministries like my own, our “bluetooth” is waning denominational loyalty. It makes us better because it forces us to have discussions around what we’re actually offering instead of simply assuming that people will take whatever we have to offer.
What’s the “bluetooth” for your local church or church body? What equalizes the playing field and forces you to compete or think about how you might distinguish yourself? Leave a comment on facebook or in the Disqus comments below.